Below are excerpts from a seminal essay on the future significance 
of information warfare written by the now retired Lieutenant Colonel, 
Ralph Peters formerly assigned to the Office of the Deputy Chief of 
Staff for Intelligence for the US Army War College journal, Parameters. Though the article was originally published in 1997, it was recently re-published in light of its continued relevance, and has since been quoted by Pepe Escobar in his article “”War Porn: the New Safe Sex”,
 with direct reference to the media war on Syria. Though unabashedly 
racist and classist in content and offensively triumphalist and 
jingoistic in tone, Peters’ essay provides a devastatingly honest 
account of the central role information warfare will continue to have in
 US military strategy. As if anticipating the current informational 
onslaught against the resistance axis, the article serves to confirm how
 the US media has become the most potent tool in its wider war on its 
“rejectionist” enemies. Excerpts from the 9 page article are below, with particularly interesting/offensive parts highlighted in upper-case. 
“ONE OF THE DEFINING BIFURCATIONS OF THE FUTURE WILL BE THE CONFLICT BETWEEN INFORMATION MASTERS AND INFORMATION VICTIMS.
How can you counterattack the information  others have turned upon 
you? There is no effective option other than competitive performance. 
For those individuals and cultures that cannot join or compete with our 
information empire, there is only inevitable failure (of note, the 
internet is to the techno-capable disaffected what the United Nations is
 to marginal states: it offers the illusion of empowerment and 
community). …. Information, from the internet to rock videos, will not 
be contained, and fundamentalism cannot  control its children. Our 
victims volunteer.
These noncompetitive cultures, such as that of Arabo-Persian Islam or
 the rejectionist segment of our own population, are enraged. Their 
cultures  are under assault; their cherished values have proven 
dysfunctional, and the successful move on without them.
THE LAID-OFF BLUE-COLLAR WORKER IN AMERICA AND THE TALIBAN MILITIAMAN IN AFGHANISTAN ARE BROTHERS IN SUFFERING.
These discarded citizens sense that their government is no longer about them, but only about the privileged.
The foreign twin is the Islamic, or sub-Saharan African, or Mexican 
university graduate who faces a teetering government, joblessness, 
exclusion from the profits of the corruption distorting his society, 
marriage in poverty or the impossibility of marriage, and a deluge of 
information telling him (exaggeratedly and dishonestly) how well the 
West lives….
Hollywood goes where Harvard never penetrated, and the foreigner, 
unable to touch the reality of America, is touched by America’s 
irresponsible fantasies of itself; he sees a devilishly enchanting, 
bluntly sexual, terrifying world from which he is excluded, a world of 
wealth he can judge only in terms of his own poverty.
Most citizens of the globe are not economists; they perceive wealth 
as inelastic, its possession a zero-sum game. If decadent America (as 
seen on the screen) is so fabulously rich, it can only be because 
America has looted one’s own impoverished group or country or region. ….
This discarded foreigner’s desire may be to attack the “Great Satan 
America,” but America is far away (for now), so he acts violently in his
 own neighborhood. He will accept no personal guilt for his failure, nor
 can he bear the possibility that his culture “doesn’t work.” The blame 
lies ever elsewhere. The cult of victimization is becoming a universal 
phenomenon, and it is a source of dynamic hatreds.
Contemporary American culture is the most powerful in history, and 
the most destructive of competitor cultures. ..The genius, the secret 
weapon, of American culture is the essence that the elites despise: ours
 is the first genuine people’s culture. It stresses comfort and 
convenience—ease—and it generates pleasure for the masses. WE ARE KARL 
MARX’S DREAM, AND HIS NIGHTMARE.
Secular and religious revolutionaries in our century have made the 
identical mistake, imagining that the workers of the world or the 
faithful just can’t wait to go home at night to study Marx or the Koran.
 Well, Joe Sixpack, Ivan Tipichni, and Ali Quat would rather “Baywatch.”
 America has figured it out, and we are brilliant at operationalizing 
our knowledge, and our cultural power will hinder even those cultures we
 do not undermine. There is no “peer competitor” in the cultural (or 
military) department. Our cultural empire has the addicted—men and women
 everywhere—clamoring for more. And they pay for the privilege of their 
disillusionment.
As more and more human beings are overwhelmed by information, or 
dispossessed by the effects of information-based technologies, there 
will be more violence. Information victims will often see no other 
resort. As work becomes more cerebral, those who fail to find a place 
will respond by rejecting reason.
THE DE FACTO ROLE OF THE US ARMED FORCES WILL BE TO KEEP THE WORLD 
SAFE FOR OUR ECONOMY AND OPEN TO OUR CULTURAL  ASSAULT. TO THOSE ENDS, 
WE WILL DO A FAIR AMOUNT OF KILLING. WE ARE BUILDING AN 
INFORMATION-BASED MILITARY TO DO THAT KILLING. THERE WILL STILL BE 
PLENTY OF MUSCLE POWER REQUIRED, BUT MUCH OF OUR MILITARY ART WILL 
CONSIST IN KNOWING MORE ABOUT THE ENEMY THAN HE KNOWS ABOUT HIMSELF, 
MANIPULATING DATA FOR EFFECTIVENESS AND EFFICIENCY, AND DENYING SIMILAR 
ADVANTAGES TO OUR OPPONENTS. ..
Our informational advantage over every other country and culture will
 be so enormous that our greatest battlefield challenge will be 
harnessing its power. Our potential national weakness will be the 
failure to maintain the moral and raw physical strength to thrust that 
bayonet into an enemy’s heart. We will outcreate, outproduce and, when 
need be, outfight the rest of the world. We can out-think them, too. .. 
Our national appetite for information and our sophistication in handling
 it will enable us to outlast and outperform  all hierarchical cultures,
 information-controlling societies, and rejectionist states. The skills 
necessary to this newest information age can be acquired only beginning 
in childhood and in complete immersion. Societies that fear or otherwise
 cannot manage the free flow of information simply will
not be competitive. THEY MIGHT MASTER THE TECHNOLOGICAL WHEREWITHAL 
TO WATCH THE VIDEOS, BUT WE WILL BE WRITING THE SCRIPTS, PRODUCING THEM,
 AND COLLECTING THE ROYALTIES. OUR CREATIVITY IS DEVASTATING.
It remains difficult, of course, for military leaders to conceive of 
warfare, informational or otherwise, in such broad terms. BUT HOLLYWOOD 
IS “PREPARING THE BATTLEFIELD,” and burgers precede bullets. The flag 
follows trade. Despite our declaration of defeat in the face of 
battlefield victory in Mogadishu, the image of US power and the US 
military around the world is not only a deterrent, but a psychological 
warfare tool that is constantly at work in the minds of real or 
potential opponents. Saddam swaggered, but the image of the US military 
crippled the Iraqi army in the field, doing more to soften them up for 
our ground assault than did tossing bombs into the sand. Everybody is 
afraid of us. They really believe we can do all the stuff in the movies.
 If the Trojans “saw” Athena guiding the Greeks in battle, then the 
Iraqis saw Luke Skywalker precede McCaffrey’s tanks. OUR UNCONSCIOUS 
ALLIANCE OF CULTURE WITH KILLING POWER IS A COMBAT MULTIPLIER NO 
GOVERNMENT, INCLUDING OUR OWN, COULD DESIGN OR AFFORD. WE ARE MAGIC. AND
 WE’RE GOING TO KEEP IT THAT WAY.”
Source: Ralph Peters, “Constant Conflict”, Winter 2010-11. pp. 126-134.
 
 
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